YouTuber Reveals Their Viral Growth Secrets (12 min)

5 Key Points from YouTuber Reveals Their Viral Growth Secrets

* Joshua's Viral Growth Strategy:

Joshua experienced significant growth on his YouTube channel by making a key decision at the end of 2020.

The main change he made was focusing exclusively on one specific aspect of personal finance—content related to making money.

Prior to this change, he noticed that videos on making money consistently outperformed other content like ETF or credit card videos.

Joshua's growth was also influenced by embracing and vocalizing his values, which helped him connect with a dedicated audience.

His strategy involved using a technique called "skyscraper" to improve upon successful content, making it more engaging and valuable.

* Content Creation Process:

Joshua follows the "skyscraper" method by identifying successful content and finding ways to make it even better, whether through improved quality, new information, or better delivery.

He emphasizes the importance of storytelling in presenting information, engaging viewers' brains and making the content more memorable.

Joshua provides a visual hook at the beginning of his videos, but it's advised to ensure that such elements have relevance throughout the video to avoid confusion or frustration among viewers.

* Building Trust with Viewers:

Joshua's credibility is enhanced by the appearance of his office and overall setup, creating a positive first impression.

The importance of building trust with viewers, especially cold viewers, is highlighted, and Joshua's approach to addressing this issue is commended.

A trick for building trust is suggested: when creating thumbnails and titles, consider what questions a viewer with no trust might have and address them in the video.

* Addressing Viewer Skepticism:

Viewer skepticism is addressed by starting the video with a compelling hook, followed by stories that provide proof of the legitimacy of the content.

Joshua effectively incorporates screenshots and comments from social media groups to reinforce the credibility of the information he presents.

The video analyzes negative comments from viewers, emphasizing the importance of proving the legitimacy of the content to overcome skepticism.

* Content Engagement and Viewer Retention:

Viewer retention is crucial, and the video analyzes how Joshua's approach to presenting information could lead to fluctuations in viewer interest.

It points out that providing too much detailed information, especially on complex topics like setting up a print-on-demand store, may overwhelm viewers and impact retention.

The video suggests that creators should balance providing valuable content with the risk of overwhelming viewers, considering the emotional impact on the audience.