Using Google Bard For SEO (21 min)
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10 key points from "Using Google BARD For SEO":
* Introduction to Google BARD:
The speaker recently gained access to Google BARD, an AI tool.
The program is connected to the internet, and the speaker emphasizes its capabilities compared to other AI models like Chat GPT.
* Plagiarism Detection Feature:
The speaker tests BARD's ability to detect plagiarism in content generated by Chat GPT.
BARD claims it can identify plagiarism by comparing text to online sources and provides a link to the original source.
* Comparison of Language Models:
The speaker acknowledges differences between Google BARD and Chat GPT, highlighting BARD's perceived intelligence and connection to the internet.
Clarifies that while BARD seems powerful, Chat GPT's potential is not fully unleashed.
* SEO Application of Google BARD:
Demonstrates using BARD for SEO by checking the plagiarism status of AI-generated text related to the American Civil War and link building.
Emphasizes the importance of detecting and avoiding plagiarism for better SEO results.
* Keyword Intent Analysis:
Explores BARD's ability to analyze keyword intent for SEO purposes.
Tests BARD with a list of keywords, evaluates its grouping and interpretation of intent, and discusses potential applications for content optimization.
* BARD detects plagiarism by comparing text to online sources and highlighting matching phrases. It can be used to check content originality before publishing and make informed decisions about citing sources.
* BARD identifies keyword intent for individual keywords and groups. This helps understand how Google might interpret a group of keywords on your website and informs content drafting for on-page SEO.
* BARD analyzes existing content and provides SEO recommendations. It identifies areas for improvement like optimizing for local search and listing in online directories. However, its suggestions may lack specificity at times.
* BARD can expand short press releases into longer ones using templates. This can be helpful for creating initial drafts but may require further tweaking.
* BARD's limitations include relying on single sources for citations and offering generic responses in certain situations. Understanding these limitations is crucial for interpreting its outputs effectively.
Bonus: BARD's ability to detect plagiarism and its potential for assisting with on-page SEO suggest that AI-generated content needs to be unique and insightful to rank well. Simply copying and pasting won't cut it in the face of advanced AI tools.