The Basics of SEO (6 min)
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10 key points from "The Basics of SEO (Search Engine Optimization)" video:
* The video is a lesson on the basics of SEO (Search Engine Optimization) presented by Deepak.
* Deepak introduces the concept of search engine optimization and its evolution, emphasizing the transition from traditional methods like Yellow Pages to modern search engines.
* He highlights Google as the focus for future lessons and explains the distinction between paid and organic search results.
* Deepak mentions over 200 factors in the ranking algorithm for organic search results, including backlinks, domain authority, social signals, and content.
* The importance of user behavior and controlling what is displayed in search engine results, including the use of plugins like Yoast in WordPress, is discussed as a fundamental aspect of SEO.
* Search engines evolved from directories like Yellow Pages, now offering complex results including videos and images. Understanding how search engines work is crucial for SEO.
* SEO aims to rank your website higher in organic search results (free listings), not the paid ads at the top. Over 200 factors influence this ranking, including factors you can control (content, backlinks) and those you can't (user behavior).
* Organic search results display title, URL, and description for each website. You can control these elements through plugins and meta descriptions to optimize how your site appears in search.
* Using relevant keywords in your website content, URL, and description increases the chances of users clicking on your site. Optimizing these elements is key to attracting traffic through organic search.
* Future lessons will delve deeper into SEO tools like keyword research and backlinking to help you improve your website's ranking. This video provides a foundational understanding of SEO concepts.
Bonus: SEO is an ongoing process. While you can't control everything, actively optimizing your website elements and content for relevant keywords can significantly improve your organic search visibility and attract more visitors.