Rank #1 In Google In 2023 (17 min)
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10 Key Points from "SEO for Beginners: Rank #1 In Google Search in 2023" video:
* Introduction to SEO:
The video is a beginner's guide to SEO (Search Engine Optimization) with the aim of achieving a top ranking on Google's search results.
The speaker, Nathan Gotch, is the founder of Gotch SEO and claims to have led successful SEO campaigns and trained numerous professionals in the field.
* Importance of SEO:
SEO (Search Engine Optimization) is defined as the process of improving rankings in Google's organic search engine.
The speaker emphasizes the significance of SEO as the best inbound marketing channel, citing the high intent of users when searching and the popularity of search-driven platforms like Google, YouTube, and Amazon.
* Four Pillars of SEO Process:
The proven SEO process outlined in the video is divided into four pillars: Keywords, Technical, Content, and Backlinks.
Keywords are highlighted as the foundation of any successful SEO campaign, and the process involves finding keyword opportunities based on existing organic search traffic or through competitive analysis.
* Keyword Research:
Detailed instructions are provided on how to identify and prioritize "low-hanging fruit" keywords (positions 2 to 15) using SEMrush, with the goal of optimizing these keywords to increase organic search traffic.
The importance of understanding user intent is stressed, categorizing intent into informational, investigative, comparison, transactional, and navigational stages.
* Technical SEO Optimization:
The second pillar, Technical SEO, is introduced as crucial for a website's performance on search engines.
Quick wins for Technical SEO are discussed, including using SEMrush's site audit tool to identify and prioritize issues related to crawlability and indexability. Internal linking and site architecture are also mentioned as essential components of technical optimization.
* Keywords: The foundation of SEO. Find keyword opportunities through Semrush based on your existing traffic or competitor analysis. Prioritize keywords with high transactional intent and low competition. Use tools like keyword difficulty to filter.
* Technical SEO: Ensure your website's crawlability, indexability, and Core Web Vitals. Use Semrush site audit to identify and fix technical issues like broken links or slow loading times.
* Content: Create high-quality, relevant content targeting your chosen keywords. Optimize pages with proper URL structure, headings, title tags, and internal linking. Avoid keyword cannibalization.
* Backlinks: Build a strong backlink profile with high-quality, relevant websites. Use Semrush backlink audit tool to identify toxic backlinks and focus on acquiring backlinks from authoritative sources with organic traffic.
* Four Pillars of SEO: Remember, SEO success relies on optimizing these four key areas: keywords, technical aspects, content, and backlinks.
Bonus: The video promises advanced keyword research techniques in the next part of the series.