Proven Keyword Research Strategy (6 min)

Neil Patel's Keyword Research Strategy (10 Bullet Points):

* Importance of Keyword Research in SEO:

Keyword research is a critical aspect of SEO strategy, with 68% of online activity starting with search engine queries.

Ubersuggest data reveals that 89% of keywords have only 10 monthly searches or fewer, and 0.16% of the most popular keywords account for 60% of all searches.

* Keyword Discovery Process:

Utilize keyword research tools like Ubersuggest or Answer The Public for discovery.

Ubersuggest provides a detailed breakdown including search volume, SEO difficulty, paid difficulty, and cost per click.

Explore variations of the keyword phrase to find low competition and cost-effective options.

* Analysis and Selection of Keywords:

Narrow down results to no more than a hundred keywords.

Use tools like Ubersuggest and Moz to analyze competitors, backlinks, and social shares.

Explore successful websites for targeted keywords to generate content ideas.

* Final Decision-Making Process:

Maintain a spreadsheet to record data throughout the process.

Consider commercial intent for commercial websites and informational content for blogs.

Aim for a sweet spot of high search volume, low difficulty, and minimal competition.

Focus on keywords with high search volume and lower competition for better results.

* Integration of Keywords in Content:

Make the final decision based on the gathered data.

Incorporate chosen keywords in various elements like title tags, meta tags, and content.

If informational keywords are left, use them for additional content topic ideas.

Encourages viewers to implement these strategies for improved rankings and reach out for professional assistance if needed.

* Keyword Discovery: Use tools like Ubersuggest or Answer The Public to find keyword variations, including suggestions, related searches, questions, propositions, and comparisons. Focus on low competition, high search volume options.

* Analyze & Choose: Narrow down to 100 keywords, eliminating irrelevant ones. Use Ubersuggest to see ranking pages, backlinks, and shares. Analyze competitors with Moz for difficulty, domain authority, and backlinks.

* Consider Intent: Choose commercial keywords ("buy something") for business sites, informational keywords ("how to") for blogs. Find the sweet spot of high volume, low difficulty, and low competition.

* Prioritize & Track: Focus on keywords with good volume where ranking higher can significantly increase traffic. Keep a spreadsheet to track all data and make informed decisions.

* Content Integration: Use chosen keywords throughout your content (titles, meta tags, text, headings) for better search engine visibility.