Keyword Research Tutorial From Start To Finish (10 min)

Keyword Research Tutorial: 10 Key Takeaways

* The tutorial emphasizes that keyword research is not just about search volume or traffic but focuses on choosing topics that potential customers are searching for, serving their needs, and converting them into customers.

* The tutorial provides a step-by-step guide on keyword research using Ahrefs Keywords Explorer, starting with generating keyword ideas related to the business, such as computer, laptop, and pc.

* The tutorial introduces the concept of search intent, categorizing it into informational, navigational, commercial investigation, and transactional keywords, and explains the importance of targeting a variety of intent to capture a wider audience.

* It emphasizes the value of informational content in building trust and authority, and how it can contribute to the sales conversion cycle by accelerating people's buying journey through internal linking and other methods.

* The tutorial concludes by discussing the importance of analyzing Google's top 10 search results for selected keywords, considering factors like content format, backlink profile, and topical relevance to assess ranking difficulty and make informed decisions on targeting specific keywords.

* Focus on business-driving keywords: Go beyond just search volume and search intent. Choose keywords that align with your business goals and potential customers' buying journey, including informational, navigational, and commercial investigation intent.

* Filter and prioritize keywords: Use SEO tools like Ahrefs to filter keywords by search intent, volume, and business value. Analyze Google's top 10 results for target keywords to understand content format and ranking difficulty.

* Map keywords to customer problems: Align your content with the problems your target audience faces. Create valuable content that helps them and showcases how your products or services can solve their problems, ultimately leading to conversions.

* Reverse engineer competitor success: Analyze your competitors' top pages to discover high-traffic and potentially low-competition keyword opportunities. Use tools like Ahrefs Site Explorer to identify relevant topics and assess ranking difficulty.

* Think beyond seed keywords: Don't limit yourself to keywords directly related to your products or services. Use modifiers and broaden your scope to uncover hidden opportunities and reach larger audiences.

Remember, keyword research is an ongoing process. Regularly review and adjust your keyword strategy to stay ahead of the curve and drive profitable traffic to your website.