Instagram Ranking Algorithm Explained (11 min)

10 Key Takeaways from Instagram Algorithm Video:

* Instagram has revealed insights into its ranking algorithms, covering stories, reels, and search, through a video and two blog posts by the CEO.

* The home feed algorithm prioritizes content based on user preferences for photos or videos, emphasizing the need to understand and cater to your target audience.

* Key signals for home feed ranking include posting time, post velocity, time spent on posts, and past interactions with the user in the last few weeks, highlighting the importance of consistency.

* Instagram provides tips on increasing story views, focusing on the "closeness factor" that measures the connection between users and their followers.

* The explore page, often overlooked, requires similar optimization strategies as the home feed, with an emphasis on high-quality content, shareability, and consistency, offering a potential Snowball Effect for users who consistently produce quality content.

* Multiple algorithms exist: Instagram uses different algorithms for each part of the platform (Home Feed, Stories, Explore, Reels).

* Consistency matters: Frequent posting across all features increases the chances of the algorithm pushing your content.

* Engagement key: Likes, comments, shares, watch time, and replying to DMs are all crucial signals for ranking.

* Content optimization: Use relevant hashtags, keywords, high-quality visuals (avoid blur, watermarks, borders), and avoid text-heavy Reels.

* Reels rule: Shares are the most important factor for Reels success, focus on longer watch times (ideally 100% retention), and avoid reposts/political content.

Bonus: Explore page favors photos and carousels, and low-resolution or short Reels are less likely to reach a wider audience.