Keyword Research Tutorial: 3-Step Process (12 min)

Nathan Gotch's Keyword Research Strategy (5 Bullet Points):

* The tutorial is a step-by-step guide on keyword research for SEO, presented by Nathan Gotch, the founder of Gotch SEO Academy.

* Three types of keywords are discussed: head keywords (single word or acronym), body keywords (more specific, 2-3 words), and long-tail keywords (four or more words).

* Head keywords are discouraged due to unclear intent, low traffic quality, high competition, and extreme search engine results page (SERP) volatility.

* The tutorial provides three ways to find keyword opportunities: utilizing existing keyword profiles, using SEMrush's Keyword Magic Tool, and leveraging the "People Also Ask" section with AlsoAsked.com.

* Keyword qualification and prioritization are emphasized, considering factors such as current position, search volume, keyword difficulty, transactional intent, relevance, trend, and potential organic click-through rate (CTR). Prioritization is also discussed based on content and backlink considerations for resource allocation.